Use the 10-Step Promotion Process - It's the Practical Choice!
The 10-Step Promotion Program Toolkit provides a comprehensive 10-Step guide to the design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation and/or hygiene. It combines international best practices in behavior change communication, marketing, and mobilization, with proven, basic behavior change principles. It offers guidance on how to be focused, audience-driven, behavior-change directed, research-based, indicator-grounded, and creative in putting together a campaign. Although it has been developed for local government officials and staff of public and commercial utilities, it can easily be used and applied by any organization or agency engaged in water, sanitation, and/or hygiene work.

Ask yourself:
1. Why should we use this 10-step promotion process?
2. Why is the 10-step promotion process the practical choice for us?

1. Why Should We Use This 10-Step Promotion Process?
Because you want your business/organization to have:

  • MEASURABLE results;
  • POSITIVE impact;
  • BETTER performance;
  • INCREASED revenue; and
  • IMPROVED community health and health practices.

Because you want your business/organization to stay:

  • AHEAD of your competition;
  • ALIGNED with promotion best practices; and
  • LINKED to international standards of excellence.
[ top ]

2. Why is the 10-Step Promotion Process the Practical Choice for us?
This process:

  • Allows you to focus on the ESSENTIAL.
  • Helps you develop an appropriate and complete promotion package.
  • Aids you in talking with, listening to, and reviewing results with consumers and clients.
  • Guides you through good decision making.
  • Provides you with international best practices and fundamental behavior change principles.

This 10-Step Promotion Process is designed to take 8 to 10 months and will enable you to:

  • Plan and implement a promotion program.
  • Conduct change research to understand our target citizens/customers/audience.
  • Synthesize research findings.
  • Analyze synthesized findings based on audience abilities, influencers, motivators and behavioral practices for a behavioral focus.
  • Select the most appropriate promotion approach for our program.
  • Develop a promotion plan.
  • Design promotional materials and activities for a creative multi-media program.
  • Elaborate appropriate process, outcome and impact indicators for a promotion program.
  • Monitor and evaluate a promotion program to support new requests for funding.
[ top ]