Step 8 will guide us through implementation planning and implementation.

Experience with promotion programs worldwide shows that the program launch is both an exciting and a difficult time. No program gets off the ground without some challenges. As the program begins, challenges come up that can be both amusing and frustrating. In one country, there was no paper in the whole country for flip charts that were essential to implement the training program. In another nation, a gas cap rusted shut in the rainy season on the only available vehicle. In one nation, a coup d'état preempted the designated video spots! Efficient planning can minimize frustrations and maximize the successfulness of the program launch.