Step 6 will assist us in developing the materials and activities we need to promote our feasible practice to our primary audience.

Now that specifics have been detailed in the full Promotion Plan, these specifics can be applied to the creation of materials and activities. Each activity takes the promotion “one step closer” to providing the primary audience with what it needs to adopt the promoted feasible practice. Developing materials and activities that accurately reflect these needs, as detailed in the Promotion Plan, helps to ensure that the audience can and will understand, can will try and adopt the practice.