Step 10 will allow us to demonstrate and celebrate our successes and improve on our weaknesses.

Evaluation is used to determine to what extent our promotion had the desired outcomes and impact. Evaluation findings provide credibility for the methodology, the unit, and the strategy. Findings that demonstrate the success of our promotion help to justify the time and care invested in research and planning. Mistakes can be detected and not repeated. Successes can be shared with others and built upon. Demonstrated impact helps decision makers allocate funds and resources wisely for future work.