OVERVIEW OF PROMOTION
ORGANIZING THE PROMOTION TEAM
STEP 1: DEFINE
- Value of Promotion
- Return on Investment
- A Guide to Writing a Needs/Problem Statement
- National Water Extension Outreach Education - Identifying the Target Audience
- Educating about Behavior and Environment – Ideal Behaviors
STEP 2: GATHER
- Conducting Survey Research
- How to Conduct a Survey
- Guidelines for Conducting a Focus Group
- Toolkit for Conducting Focus Groups
- General Guidelines for Conducting Research Interviews
- See Step 10 as well for a link to “Conducting In-depth Interviews"
STEP 3: FOCUS
- Hygiene Improvement Project - Behavior Change Made Simple
- Behavior Change Theory
- Communication Initiative Network - Audience Along a Behavior Change Continuum
- A Field Guide to Designing a Health Communication Strategy, Chapter 2: Audience Segmentation
STEP 4: STRATEGIZE
STEP 5: PLAN
- Health Education Research, Analysis of Different Communication Channels for Promoting Hygiene Behaviour
- Improving Health Through Behavior Change, A Process Guide on Hygiene Promotion
- Strategies for Health Communication and Marketing - Academy for Educational Development
STEP 6: CREATE
- How to Boost Your Creativity: 20 Tips for Psychology for Boosting Creativity
- Three Easy Ways to Expand Your Creativity, Christ Garret
- Developing Storyboards
STEP 7: PRETEST
- Pretesting Prototype Communication Materials
- Getting it Right, How to Pretest Your Materials
- Pretesting is Essential
STEP 8: IMPLEMENT
STEP 9: MONITOR
STEP 10: EVALUATE
- Monitoring and Evaluating Programs
- Monitoring and Evaluating Behavior Change Programs
- Conducting In-depth Interviews
FACILITATION