What is the process to institutionalize?

The 10-step promotion process is a detailed approach to developing and implementing a promotion effort to bring about and sustain behavior change. The 10-Step Promotion Program Toolkit takes you through a practical, step-by-step method to build a strong, successful promotion effort. The Toolkit provides you with the decision making tools and products required to complete each step successfully and lead you to the implementation of a promotion to bring about feasible change within your service areas. By institutionalizing the 10-step promotion process, you can sustain success through continued phases, new programs, and/or on other priority issues with new audiences.
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How do we define institutionalization?

Institutionalization means:

  1. Integrate the 10-step promotion process into your organizational culture.
  2. Incorporate the 10-step promotion process into your organizational structure.
  3. Include the 10-step promotion process in your organization’s vision and values.

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How could you institutionalize the 10-step promotion process?

Your company/agency/organization could institutionalize it by:

  • Acknowledging the value and importance of the process – WANT TO CONTINUE TO USE IT FULLY.
  • Building capacity to implement the process – CAN USE IT ON YOUR OWN.
  • Utilizing the process on other promotions and with other work – WIDELY APPLY IT.

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