Helping Service Professionals Improve
Water, Sanitation and Hygiene Programs
Your Promotion Campaign, Our Toolkit
ECO-Asia, under WaterLinks, has developed a comprehensive guide for the design and implementation of water, sanitation and hygiene promotion programs. This guide, the 10-Step Promotion Program Toolkit, takes a step-by-step approach to design, pretest, implement and evaluate a promotion campaign. The resources in this Toolkit combine international best practices from a variety of fields, including behavior change communication, health, environment, marketing and mobilization, with proven, basic behavior change principles. It offers guidance on how to be focused, audience-driven, behavior-change directed, research-based and creative in putting together a campaign.
Step-By-Step Guide to a Successful Promotion Campaign
Each step in the Toolkit builds on the previous step through the use of the activities and decision making tools. Each tool helps you make the proper decisions to move forward - decisions needed to develop an effective, successful promotion program. Each decision helps you complete Promotion Products - products needed to guide and document your promotion design, development, implementation and evaluation.
Let's Get Started
This website is an interactive version of the Toolkit that allows users to move back and forth through the process and the steps to see where they have been and where they are going. Some of the practical features of this site, that will allow you to easily and efficiently apply the process, include:
- Complete, step-by-step instructions - the 10 Steps
- Full set of compiled Decision Making Tools for easy use - Compiled Decision Making Tools
- Full set of compiled Products for easy use - Compiled Products
- A Progress Tracking Tool
- Additional Online References
- Full-version, downloadable Toolkit, by step, in Microsoft Word - Downloads
- A Facilitator’s Guide should you need assistance conducting workshops or team working sessions
- A Summary for decision makers
- Some brief thoughts on Institutionalizing the 10-Step Promotion Process
- Ideas on how the 10-step promotion process can facilitate Scaling Up promotion efforts
Feedback on the website is always welcome via the Contact Us link.
